Discussion
Business Finance
Each week, you’ll be participating in a threaded discussion relative to chapter topics. They involve the whole class and deal with questions that come up in your chapter readings. You are required to post twice weekly in each unit discussion. In many cases, I will have multiple topics within each chapter discussion. You are not required to post on each topic to receive credit; you are required to respond and/or comment to one or more of the topics twice. Remember, it is a discussion so you should be responding to each other unless, of course, you begin the discussion on a specific topic. Short responses such as “I agree with John” will not count; nor will short one or two sentence responses. Also, if your response/comment is not original in thinking, you will not receive full credit. In other words, be sure to read other comments before you make your own or you could duplicate someone else’s response therefore reducing the point value for your thread. Those who wait until late Sunday may have a more difficult time with this.
Topic 1: Social media and the Internet has given an enormous amount of power to the consumer to expose problems with a company/brand. Share either a personal example of where you have shared your grievances with a company on social media or one you may have read about while looking through your own social media (Twitter, Facebook, etc.). Do you have any knowledge of the response by the company, if any?
Topic 2: One of the more famous examples of poor response in the wake of a viral complaint against a company is the “United Breaks Guitars” case study. Read a short article about it here (Links to an external site.) and provide one additional communication tactic (you can pull from your textbook reading) you would add to the five tactics listed at the end of the article.
