Module 04 Discussion – Measuring Risk

Business Finance

How can we measure something that we don’t know? Or has not happened? Or has happened but we do not know that it has happened? To paraphrase a quote by Donald Rumsfeld, “there are known knowns, known unknowns, and unknown unknowns.” It can be argued that the most significant risks a company faces are the unknown unknowns.

For your initial post discuss, with examples, “unknown unknowns” as they relate to a company’s credit risks.

For your subsequent post(s) discuss, with examples, “unknown unknowns” as they relate to a company’s market risks.

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