ECOM 201 SEU Global Manager Marketing Project Assignment
Business Finance
Consider yourself as Global Manager Marketing for one of the following companies:
www.walmart.com, www.target.com, www.macys.com, www.zappos.com, www.etsy.com, www.costco.com, www.6pm.com online merchandiser. At present the company you’ll choose is doing business in the USA and wants to enter in gulf region online market.
Develop a detail strategy on the following:
✓ Explain how you will implement the virtual management?
✓ How you will manage the teams in both areas which is culturally, politically, and economically different?
✓ How the virtual teams will work together?
✓ What tools are they using?
✓ What are the advantages of using virtual management?
✓ What are some disadvantages they have and how they can overcome them?
✓ Explain how you will manage meetings between the teams in US and gulf in terms of time, place and language?
✓ As a manager how you will manage the outsourced projects?
✓ How would you solve a problem between two virtual workers?
✓ What is your advice to the team for improvement?
Remember gulf countries are well positioned to experience the eCommerce expansion due to their high internet penetration and the fast-growing number of tablets, smartphones, and computers. Moreover, the market potential in the Gulf countries is attracting a growing number of online business players which make it a very competitor market.
Project report structure:
➢ Title Page: the name of the institution, the title of the report, the name of the author and then add the date.
➢ Abstract: Brief summary of your work.
➢ Table of contents:
1.Introduction: Background or introduction to state what the report is about. You have to give the reader an overview of the whole report.
2.Main Body of the report: Include your main work.
3.Conclusion.
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project summary and description.
Useful links:
➢ http://www.nottingham.ac.uk/studentservices/docume…
➢ APA reference system https://student.unsw.edu.au/apa
➢ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
➢ About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Guidelines for the project assignment:
✓ This is an individual project, which is part from your course score. It requires effort and critical thinking.
✓ Use font Times New Roman, Calibri or Arial.
✓ Use 1.5 or double line spacing with left Justify all paragraphs.
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project.
✓ Your project report length should be between 1200 to 1600 words.
✓ 10 Marks for the written project.
✓ 5 Marks for the presentation
