A/B Split Landing Page Test Plan
Programming
****SEE ATTACHED DOCUMENTS FOR PREVIOUS PARTS OF PROJECT****
In this two-part assignment, you will create a plan for an A/B split landing page test for your selected client.
Part One:
In this assignment, you will review testing in terms of A/B split tests for landing pages.
Based on the information provided by the different Google Analytics reports complete the following:
Create a plan for an A/B split landing page test. In a 4 – 6 page plan, complete the following:
- Explain how you will modify the landing page and its elements.
- Examine the impact the modification of the page and its elements will have-or does have-on the statistics.
- Determine what advantages the modifications will provide the client over the competition (identify at least two competitors)
Part Two
Once the plan is completed, create one A/B and one multivariate test for your client’s Web site and support your statements with your rationale.
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