MKT 690 Social Media Corporate Communication

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Social media (e.g., LinkedIn, Facebook, Twitter, Pinterest) is changing corporate communication strategies. Discuss how social media has changed the way corporations communicate with their stakeholders and the impact this has had on corporate communications strategy. Explain how a company could use social media for both internal and external communications. Illustrate this by generating examples of both internal and external communications, explaining your target audience and which media you would use and why. Alternatively, provide real-world examples of both internal and external communications, identifying and explaining the target audience, the media that was used, and why you consider the media to be suitable.

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