Format for Group Project: Marketing Strategy
Business Finance
500- 600 words
Format for Group Project: Marketing Strategy
For the social issue you have been assigned, research and develop the following sections:
1.Background Research on Issue
2.Target Market
3.BCOS Model for your issue (from perspective of your target market)
4.Marketing Objective (statement) (which stage of decision process)
5.Positioning of Issue (statement)
6.Marketing Strategy (may include some or all of the following depending on your strategy)
-Advertising Plan (creative and planned media) (show your advertising)
-Public Relations Plan
-Event/Sponsorship Plan
-Sales Promotion Plan
-Personnel Selling Plan
-Direct Marketing Plan
7.Summary of how your strategy will help achieve your marketing objective.
8.Sources (include all secondary sources as well as copies of any primary research done)
1, I just need finished 1.Background Research on Issue 2.Target Market . Two part!
Topic: quit smoking
Target market: teenager and young adults.
2, I found some sources, you can use it!
Statistic for Teens smoking in Canada
https://www150.statcan.gc.ca/n1/pub/82-624-x/2012001/article/11676-eng.htm
https://www150.statcan.gc.ca/n1/pub/82-625-x/2018001/article/54974-eng.htm
https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1310009610
https://uwaterloo.ca/tobacco-use-canada/youth-tobacco-use/smoking-initiation/ages-15-19
(^ look at graph for smokers are at highest percentage when they are 18-19)
3, I need some charts to show the data.
