Markets Are Conversations The Cluetrain Manifesto Reading Analysis
Business Finance
After reading Markets Are Conversations, please answer the following questions:
- The Cluetrain Manifesto was written early in the history of mass adoption of online communication. What has changed between the promise of communication online to the reality of where we are currently with online communication?
- Do you feel there is a middle ground for marketers that lies between pure, unsolicited communication and marketing messaging? If so, what does that middle ground look like? And if no, articulate why not.
- How do you think marketers can utilize the teachings in this chapter, from owned and paid media standpoints?
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