Boston Marathon 2018 Commercial and Media Segment Analysis
Business Finance
Commercial/Media Analysis
Each student will view two televised athletic events and record each commercial segment displayed during the program. Students will then analyze each commercial segment by identifying the number of commercials in each segment, the sponsors, the product being marketed, the target market for the commercial, and rate the commercial using a scale of 1 to 5 or excellent, good, fair or poor.
Example of format
Segment 1 (first commercial break)
The number of commercials 5
Sponsors 1Product Target market Rating
Segment 2 (second commercial break)
SponsorsProduct Target market Rating
Segment 3 (third commercial break)
SponsorsProduct Target market Rating
Segment 4 ( fourth commercial break)
The number of commercials 5
Sponsors 1Product Target market Rating
Do all segments of the event
