BUS360 Product/Service Innovation and Design
Business Finance
Only need to do question 1, attached study guide if needed
Question 1
Creative ideas are often the result of combining simple ideas and observations together. They also the results from taking an unusual approach to old ideas. Check out the “SCAMPER” creative tool at this website: https://www.ideaconnection.com/thinking-methods/sc…
(a) Using the “scamper” tool or otherwise, suggest and justify a novel service idea that Tesla Singapore can introduce and monetise. How did you come up with this idea? Examine why your idea can be considered as an innovation. (15 marks)
(b) According to Trott (2012), there are seven different models of innovation. Which of these is most applicable to Tesla Singapore? Analyse how it might be applied to the local company in Singapore. (10 marks)
Question 2
(a) Analyse your new service idea in Question 1. Justify how you will classify it using the Lovelock New Service Classification framework. (5 marks)
(b) Examine how Tesla Singapore can grow its business over the next five (5) years. Justify your answer theoretically. (10 marks)
(c) Discuss any three (3) ways of protecting innovations. Appraise how you will protect your new service. (10 marks)
APA style reference
