Fund of Wine and Beer Specific Varietal Global Research Report
Writing
Method:
Based on the grape varietal your group has selected, research two wines made from
that varietal. You will need to include important facts and information that will be of
interest to your dining guests. Your research should include industry feedback.
The Report should include:
a) A full description of the grape varietal including:
1. Information on the varietal
2. Where the grape is grown (traditionally & for your wine)
3. Flavour profile of the grape varietal
b) Wine facts that relate to:
1. The producer
2. The viticulture
3. The viniculture
4. Suitable food pairing
c) Sales Information:
1. Bottle label with highlighted important information
2. Price (listing the source of this price: At the winery? At the LCBO? At
another wine store?)
3. LCBO item/SKU number
d) Comparative Information:
1. Select a secondary wine and highlight important information from the
label
2. Price (listing the source of this price: At the winery? At the LCBO? At
another wine store?)
3. LCBO item/SKU number
4. What makes the secondary wine unique? Where is it from?
5. What is a suitable food pairing?
e) Industry Feedback
1. Based on the wines selected for the report, interview an industry
professional in order to get their input on the wine.
2. Is the wine suitable for their establishment? Why or Why not?
3. Do they sell the wine at their establishment?
4. Is this wine in demand in their establishment?
5. Would they consider this wine for their establishment? Why or Why not?
6. Ensure to include establishment name, address, industry person’s name
and date of interview
