What would you suggest as a distribution strategy so that the company can better differentiate its product by channel and not suffer brand confusion problems
1- Levi Strauss sells the same products, Levi’s, Dockers, and Slates, to multiple channels of distribution, from high-image (Bloomingdale’s) to low-image (Sears, Mervyns) outlets. What would you suggest as a distribution strategy so that the company can better differentiate its product by channel and not suffer brand confusion problems?
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2-Finally name one other company that sells the same products to multiple distribution channels.
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