Discussion: Maternity Extension Marketing Plan
Discussion: Maternity Extension Marketing Plan
Discussion: Maternity Extension Marketing Plan
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Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
Include correct use of APA Style Guidelines with:Market share analysisCompetition (8 points)
Payor mix (and any changes that would have to be made) (8 points)
What is the product you are promoting?What activities are to be promoted? (11 points)
Who is to do the promotion activities (9 points)
What are the time frames? (9 points)
What markets are being targeted? (20 points)
How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
Identify one to two items that could cause disruption of your plan e.g. Main physician support leaves area (5 points)
Scholarly paper written in APA 6th edition; 4-5 pages minimum excluding title page and reference page (10 points)
Please review the Sample Assignment located in the Resources folder on the left-side Course Menu.- attached
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
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