Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals
Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters.
Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.
The nonprofit organization for this assignment is the Ronald McDonald House located in Macon Georgia.
Attached is the Rubric for the assignment.
attachment
OL665MilestoneTwoGuidelinesandRubric.pdf
OL 665 Milestone Two Guidelines and Rubric Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters. Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis. Specifically, the following critical elements must be addressed:
I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let the reader know what to expect in the paper.
II. Analysis: a. Leadership:
i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure. ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession
plan is in place. iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers,
and staff. b. Communications:
i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the organization’s shared values.
ii. Discuss the organization’s public relations strategies and specific branding techniques. iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and
externally.
III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion back to your controlling idea (thesis).
Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point Times New Roman font, one-inch margins, and APA formatting.
Rubric
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Introduction Meets “Proficient” criteria and uses organizational information and anecdotes to create a hook, and a controlling idea (thesis) alerts the reader to what to expect from the discussion of leadership and communication
Introduces leadership and communication for the chosen organization by creating a hook and providing a controlling idea (thesis)
Introduces leadership and communication for the chosen organization but the hook and controlling idea (thesis) are weak
Does not generate interest or provide a controlling idea (thesis)
15
Leadership: Board Structure
Meets “Proficient” criteria, and discussion demonstrates a sophisticated awareness of the nuances of board types within not-for-profit organizations
Discusses the specific board structure present in chosen organization, explaining the benefits of this structure
Discusses the specific board structure present in chosen organization, but discussion is cursory, contains inaccuracies, or does not explain benefits
Does not discuss the specific board structure present in chosen organization
10
Leadership: Management
Strategies
Meets “Proficient” criteria, and discussion demonstrates a complex grasp of personnel management strategies
Discusses the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place
Discusses the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place, but discussion is cursory or contains inaccuracies
Does not discuss the current management strategies for recruiting, utilizing, and retaining human capital
10
Leadership: Leadership Strategies
Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of how leadership strategies and organizational structure influence managing boards, volunteers, and staff
Evaluates the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff
Evaluates the current leadership strategies and organizational structure but evaluation is cursory or contains inaccuracies
Does not evaluate the current leadership strategies and organizational structure
10
Communications: Communication
Strategies
Meets “Proficient” criteria, and discussion demonstrates a sophisticated grasp of communication strategies used to promote shared values
Discusses the current communication strategies being used throughout the organization, internally and externally, for promoting the organization’s shared values
Discusses the current communication strategies being used throughout the organization, internally and externally, for promoting the organization’s shared values, but discussion is cursory or contains inaccuracies
Does not discuss the current communication strategies being used throughout the organization
10
Communications: Public Relations
Meets “Proficient” criteria, and description demonstrates nuanced understanding of the organization’s public relations strategies and branding techniques
Discusses the organization’s public relations strategies and specific branding techniques
Discusses the organization’s public relations strategies and specific branding techniques, but discussion is cursory or contains inaccuracies
Does not discuss the organization’s public relations strategies and specific branding techniques
10
Communications: Advancing the
Goals
Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of how communication strategies can support advancing the goals of the organization
Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally
Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally, but evaluation is cursory or contains inaccuracies
Does not evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally
10
Conclusion Meets “Proficient” criteria, and rationale demonstrates an insightful analysis of the organization’s leadership strategies and communication practices
Summarizes the organization’s leadership strategies and communication practices while demonstrating an understanding of their effectiveness
Summarizes the organization’s leadership strategies and communication practices, but summary is cursory and lacks reflection on the effectiveness of the strategies and practices used
Does not summarize the organization’s leadership strategies or communication practices
15
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Total 100%
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