What are the demographic characteristics of your target market?
Reminder: All students must contribute a minimum of 1 written page with a minimum of 2 academic references to receive a credit for each draft.
Company: Microsoft
Product: Hub 2X
Target Market
- What are the demographic characteristics of your target market?
o Income level
o Geographic area
o Age
o Gender
o Profession
o Life stage, marital situation
- What are the Psychographic characteristics of your target market?
o Values
o Likes and dislikes
o Priorities
o Religion if it is relevant
- How big is your target market? How many people are there with these characteristics in your target area
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