Prepare an international marketing strategy for the future three years of the brand;
Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategic plan will include the following:
- Select one new country market for future market development.
- Select one existing country for further market penetration.
- Select one existing country for future divestment (exit).
- Your selection criteria (Review Chapters 6, 12).
- Must include and explain three (3) multi-attribute evaluation tables that include twice the number of countries as candidates) (Review Chapter 11).
- Assess cultural proximity and political, legal, and regulatory risks (Review chapters 4, 5).
- For the new country to enter, choose the most appropriate market-entry strategy. Explain your reasoning (Review chapters 7, 8).
- Choose the most appropriate of the four global product-planning strategic alternatives. Explain your choice (Review chapter 9).
- Based on the above and your brand’s environmental sensitivity, propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
- Positioning (Ch. 9)
- Brand Name (Ch. 9)
- Packaging/Product Design and Features (Ch. 9)
- Advertising Strategy (Ch. 10).
- This writing assignment should be completed in the standard APA format and a minimum of 6 pages, not including cover sheet, abstract, table of contents, reference list, and appendices. Upload the assignment to the proper assignment folder.
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