Amore Pacific Korea-based Cosmetic Retailer Website Design Discussion

Business Finance

The following link takes you to a global e-commerce website of “Amore Pacific.” The company is a Korea-based cosmetic retailer, which recently started to expand its global presence both online and offline:

http://global.amorepacificmall.com/en/main.do

The global version of the website was launched very recently in late 2017, and it may still have room for improvement. Explore the website and provide your critical assessment on the following design factors:

1) Website design – Are they aesthetically pleasing?

2) Contents – Are they adequate? Are they attracting consumers?

3) Ease of shopping – Easy process of browsing and purchasing?

4) Wordings – Awkward words or phrases?

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