Attention-Interest-Desire-Action AIDA – Entrepreneurial Strategy Paper
Business Finance
Persuasion by AIDA
Attention-Interest-Desire-
1. Review of literature
Search for articles written about AIDA, read them carefully, and write a review of the AIDA concept no more than 600 words (text only, excluding bibliography). A summary of lecture notes is inadequate, as independent learning and new knowledge are expected. No Wikipedia
Review of literature
a. Explain what AIDA means. Define Attention Interest, Desire and Action. Describe their cognitive, affective and behavioral effects
b- Explain how each stage of AIDA works discuss their methods, demonstrate their how-to techniques for creating Attention, Interest, Desire and Action, show how each stage is designed
