for this assignment first read the description of the old spice campaign and audience response towards this campaign here here is a video summary of the campaign
CAMPAIGN ATTACHED AS PDF. CAMPAIGN VIDEO: https://vimeo.com/23901043 Answer the following questions. Note that the questions cover Chapters 5,6,7 & 9 How did Old Spice use classical conditioning in its original 2010 “Smell Like a Man, Man†campaign to influence consumers’ attitudes? Identify the conditioned stimulus, unconditioned stimulus, and conditioned response in this situation. (6 pts) […]
