This week we will discuss competitive advantages, both differentiation and cost advantage. Please be sure to review the following three cases in order to support this discussion: AirAsia: The Worldâ€s Lowest Cost Airline pp. 532-542 Course Text: R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 9th edn., Wiley, 2016 Starbucks Corporation, May 2015 pp. […]
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SOURCE: Kiran, D.R. (2016). Total Quality Management: Key Concepts and Case Studies, 1st Edition, Butterworth-heinemann, 2016. ISBN-13: 978-0128110355 You have finished the total quality management course and you feel like you’ve been armed with the tools that you need to raise the quality standards and your current organization. One of the things that you feel […]