Bowie State University Sustainable Marketing Research Project

Writing

Conduct a survey asking the following questions to college students,

1. Gender

2. Do you know what sustainability marketing is? Yes or No.

If no then read the following statement before proceeding. Sustainable marketing is the process of promoting, selling, and distributing a product or service in a sustainable market in such a way as to educate customers of the multiple benefits of valuing human, economic, and natural capital.

3. How often do you make sustainable purchases on campus?

4. On a scale of 1-10, how important is sustainable purchases to you?

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