Budweiser
1. What target marketing strategy is Budweiser using for their product?
A.) Discuss the different options available with regards to target market strategy for the company. What strategy is the company using with regards to the products caategories? Explain!
B.)Who is the products primary target segment?
1. What are the demographic segments of your products customers? Specifically discuss age, gender, income, and family life cycle.
2. What are the psychological segments of the products customers? Specifically discuss motives and lifestyles.
3. Are there any benefits or usage segmentation done by the company? Explain!
C.) What do you think is the rationale for selecting this as the primary target market?
D.) Who is the secondary target segment (when applicable)? Briefly explain their demographic, psycho graphic, usage, or benefit sought.
