BUS475 UOPX Hoosier Media Inc Internal & External Environmental Analysis
Business Finance
You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
Create a 700- to 1,050-word analysis that includes the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Discuss the primary internal organizational considerations.
- Discuss the primary external organization considerations.
- Identify the major issues and/or opportunities the company faces based on your analysis.
Click the Assignment Files tab to submit your assignment.
Rubric
1 BUS/475: Internal and External Environmental Analysis100
1 Evaluate economic, legal and regulatory forces and trends.(22.5%)
Does Not Meet ExpectationsEconomic, legal, and regulatory forces and trends are not evaluated. |
Approaches ExpectationsEconomic, legal, and regulatory forces and trends are only partially evaluated. |
Meets ExpectationsEconomic, legal, and regulatory forces and trends are evaluated to some degree of clarity. |
Exceeds ExpectationsEconomic, legal, and regulatory forces and trends are thoroughly evaluated and comprehensively analyzed. |
2 Critique how well the organization adapts to change.(22.5%)
Does Not Meet ExpectationsDid not critique how well the organization adapts to change. |
Approaches ExpectationsVaguely critiqued how well the organization adapts to change. |
Meets ExpectationsCritiqued how well the organization adapts to change without appropriate use of examples or critical analysis. |
Exceeds ExpectationsThoroughly critiqued how well the organization adapts to change. |
3 Discussed the primary internal and external organizational considerations.(22.5%)
Does Not Meet ExpectationsDid not discuss the primary internal and external organizational considerations. |
Approaches ExpectationsMinimally discussed the primary internal and external organizational considerations; discussed one but not both. |
Meets ExpectationsDescribed the primary internal and external organizational considerations. Examples were often clear and accurate. |
Exceeds ExpectationsThoroughly described the internal and external organizational considerations with excellent analysis. |
4 Identified the major issues and/or opportunities the company faces.(22.5%)
Does Not Meet ExpectationsDid not identify the major issues and opportunities the company faces. |
Approaches ExpectationsMinimally identified the major issues and opportunities (one but not both). |
Meets ExpectationsIdentified the major issues and opportunities. Did not provide appropriate critical analysis. |
Exceeds ExpectationsThoroughly identified the major issues and opportunities with excellent critical analysis. |
5 Mechanics(10%)
Does Not Meet ExpectationsAssignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling. |
Approaches ExpectationsAssignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling. |
Meets ExpectationsAssignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling. |
Exceeds ExpectationsAssignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling. |
