busn 470 major project
Major Case Study –
Select an organization of your interest, a company in which you work or a company in which you would like to be an employee. The larger that the business is, the more likely that the research will be ample. For example, you could take advantage of this assignment to learn more about a large company and a career that you are considering too. Or, if you are researching about your employer, you could learn more to possibly apply at work. Whatever enterprise that you choose, think strategically!
MAJOR CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point. For this Major case, answer all of questions below in your paper. Following the pattern below will ensure your readiness for the next steps.
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1. Introduce the organization: basic facts and current status |
Pg. 14 |
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2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database |
Pg. 25 |
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3. Analyze the potential profitability of the industry |
Pg. 38 |
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4. Who has succeeded and failed in the industry? What are the Critical Success Factors? |
Pg. 38 |
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5. What political/legal forces affect the industry? |
Pg. 55 |
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6. What economic forces affect the industry? What is the market structure? |
Pg. 62 |
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7. What social forces affect the industry? |
Pg. 81 |
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8. What technological forces affect the industry? |
Pg. 87 |
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9. What is the current firm-level or corporate-level strategy? |
Pg. 141 |
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10. What is the current business-level [generic] strategy? |
Pg. 172 |
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11. What are the business strategies of the major competitors? |
Pg. 175 |
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12. What is the organization’s Marketing Strategy? |
Pg. 191 |
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13. What is the organization’s financial position and financial strategy – how do they make and invest their money? |
Pg. 194 |
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14./15. What are the organization’s Strengths and Weaknesses? On what competencies should they build? |
Pg. 215 |
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16./17. What are the organization’s Opportunities and Threats? |
Pg. 217 |
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18. What strategic alternatives are available to the organization? |
Pg. 220 |
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19. What are the pros and cons of these alternatives? |
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20. Which alternative should be pursued and why? |
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21. What crisis events should the firm anticipate? What are the firm’s future prospects? |
Pg. 278 |
Major Case Study Summary
Instructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project.
You are to write the research paper in accordance with the Appendix: Case Analysis found in the rear of your text, incorporating APA standards and citing a minimum of ten (10) journal sources, and/or business trade resources.
For your Major paper, your paper submission should follow the below-stated composition and formatting guidelines; and be composed unto a “Word Document.â€
- Title page with your name, course, date, and an appropriate title.
- You can use single or double space, Times New Roman, and 12pt font.
- Support your position.
- When all is done, give a brief conclusion.
- Upon citing works, add a separate reference page.
These APA additions are NOT a part of the word count that should approximate 1500-2000 words. Do not simply answer the questions; provide support and articulate a path forward.
