Read Case 7: Gourmet to Go and respond to the following questions:
What is the nature of the product and its characteristics?
What is the nature of the competitive environment?
Because of the newness of the product, the promotion and advertising will be essential at start-up. Analyze the market strategy in terms of sufficiency for a new product.
What problems might be anticipated with the product? How could these problems be minimized?
What are the strengths and weaknesses of management and the organizational plan?