Case analysis
Other
Question 1: Identify the firm’s apparent current mission. Then briefly review the firm’s current objectives and strategies. [Please note that you must evaluate the firm’s mission statement.]
Mission Statement:
Mission Statement Evaluation:
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Company Objectives:
Company Strategies:
Question 2: How would you describe the firm’s current financial condition? [Use financial ratios and other pertinent income and balance sheet data to support your analysis.]
Historical Financial Analysis: [You must explain the trends in each of the five categories—liquidity ratios, asset utilization ratios, leverage ratios, profitability ratios, and market ratios. Use the end points for your assessment of the period.]
Competitor Financial Analysis: [You must explain your company’s positioning in each of the five categories—liquidity ratios, asset utilization ratios, leverage ratios, profitability ratios, and market ratios.]
Question 3: Outline and discuss the firm’s external opportunities and threats, using any analytical model(s) you believe are relevant.
[You must analyze the General Environment, Industry Environment, and the firm’s strategic group to determine this information.]
Question 4: Outline and discuss the firm’s internal strengths and weaknesses using any analytical model(s) you believe are relevant.
[Strengths and weaknesses will include information from the financial analysis.]
Question 5: Based on your analysis:
a. Revise the firm’s mission and objectives if necessary.
b. Develop and discuss corporate and business strategies that you recommend to achieve the firm’s mission and objectives.
Mission and Objective Revisions:
Alternative Solutions or Strategies: [Your SWOT Matrix should contain your final selection of strategies; that is, you must integrate the “desired” strategies from the Grand Strategy Matrix. You will discuss in detail the top three strategies in this section.]
Strategy 1: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]
Strategy 2: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]
Strategy3: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]
Question 6: Outline and discuss the specific actions needed for implementation of your chosen strategy. This should include the following:
a. Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations, and information systems as appropriate.
b. Specify specific annual objectives and the policies for achieving these objectives, in areas such as marketing, human resources, finance, operations, and information systems as appropriate.
c. Specify the results you can expect, including pro forma financial statements.
Recommended Strategy: [You must choose “one” strategy to implement.]
Implementation of Selected Strategy:
a. Management:
b. Marketing:
c. Operations:
d. Accounting/Finance:
e. Research & Development:
Proforma Financial Statements:
Question 7: Recommend procedures for strategy review and evaluation. Include specific measures that you will utilize.
Projected Financial Ratios: [Discuss the impact of the selected strategy.]
Balanced Scorecard: [You must list the important annual objectives necessary to achieve the firm’s long-term goals.]
Rumelt’s Criteria: [Evaluate the selected strategy relative to Rumelt’s Criteria.]
