case study 2415

Read the Case “Salesforce’s 1+1+1 Integrated Philanthropy Model” at the end of Chapter 18 and response to the following:

  1. What evidence do you see in this case of the three kinds of corporate philanthropy discussed in this chapter: contributions of cash, in-kind products or services, and employee time?
  2. What evidence do you see in this case of the three kinds of corporate philanthropy discussed in this chapter: contributions of cash, in-kind products or services, and employee time?
  3. Do you consider Salesforce’s various charitable initiatives to exemplify strategic philanthropy, as defined in this chapter? Why or why not?
  4. What are the benefits and risks to Salesforce of its approach to philanthropy?
  5. If you were a corporate philanthropy manager for Salesforce, how would you evaluate the impact of the company’s giving? What kinds of impacts would you attempt to measure?
  6. Would Salesforce’s philanthropic programs lead you to consider working for this company, and why or why not?

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