1. Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

   1. Determine the direct impact of marketing for the health care provider you selected.
   2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
   3. Outline a marketing strategy for the health care provider you selected.
   4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
   5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

   Your assignment must follow these formatting requirements:

   • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
   • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

   The specific course learning outcomes associated with this assignment are:

   • Describe the health care system and the role of marketing.
   • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
   • Use technology and information resources to research issues in health services marketing.
   • Write clearly and concisely about health services marketing using proper writing mechanics.

   Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

   Click here to view the grading rubric.

    

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Midterm Essay Assignment: Titles of the Affordable Care Act
Obamacare, officially called the Patient Protection and Affordable Care Act (PPACA) but more often called the Affordable Care Act (ACA), is designed to reform the health insurance industry and the American health care system as a whole. The law contains over a thousand pages of provisions that give Americans more rights and protections and expanded access to affordable quality health care to tens of millions of under and uninsured. 

The Patient Protection and Affordable Care Act was signed into law March 23rd, 2010 and upheld by a Supreme Court ruling on June 28, 2012. During the ruling the law was changed to allow states to opt-out of expanding access to Medicaid. This change in effect has left millions without health insurance.

The law, however, requires all Americans have health insurance by 2014, or pay a �penalty�, for each month without at least the minimum essential coverage. Although this shared responsibility provision is unofficially called an individual mandate, it was ruled to be in fact a tax and not a mandate by the June 28, 2012 Supreme court ruling.

The PPACA does not change the way insurance is obtained, you can still buy private insurance, get employer based insurance, or get insurance through a government program like Medicaid or Medicare and TriCare. The PPACA does add a new way to purchase insurance however. Insurance can now be purchased through state Health Insurance Marketplaces where shoppers (if qualified) can receive cost assistance and get comparisons of plans.

The ACA was signed into law to address the national health care crisis and to make insurance more affordable and available for the (previously identified) 44 million under and uninsured. 

Retrieved from https://obamacarefacts.com/affordablecareact-summary/

With this statement as a backdrop, and as a precursor to your final research project, please research and write an essay defining and explaining what each of the 10 PPACA Titles are designed for. (See below)
Your essay should be in the range of 5 � 6 double spaced pages in length (~half page per Title). You MUST use the PPACA Titles as headers for each section. Your page count does NOT include title page and reference pages. 

The 10 Titles of the Affordable Care Act
The Affordable Care Act addresses the following topics in detail. Each topic is a title, which contains sections of provisions that reform our health care system. Please define in short essay format what each Title is designed to do.
Title I Quality, affordable health care for all Americans
Title II The role of public programs
Title III Improving the quality and efficiency of health care
Title IV Preventing chronic disease and improving public health
Title V Health care workforce
Title VI Transparency and program integrity
Title VII Improving access to innovative medical therapies
Title VIII Community living assistance services and supports
Title IX Revenue provisions
Title X Reauthorization of the Indian Health Care Improvement Act