Communication increasingly important for companies
Stakeholders and, at the same time, companies are also focusing more and more on Corporate Social
Responsibility (CSR).
Questions:
- Refer to the web-site given to you and analyze the CSR campaign that is presented using the
framework provided by Chaudhri & Wang (2007). - Decide which aspects of the web-site design are effective and which are not effective. Make this
part of your Conclusion.
Write a 350-450 word report in which you present the results of your analysis.
= = = FOLLOW THIS STRUCTURE FOR THE REPORT = = =
Introduction: - What is CSR?
- Give a real-life example (from anywhere)
- What is this assignment going to do (thesis statement, using the three dimensions)?
Methodology: - What did you do to find the information for this assignment? (be very brief)
Findings:
For each of the three aspects/dimensions do the following: - Define the aspect very briefly.
- What did you find about this aspect from the website?
- Please feel free to connect with other two readings as needed
- Repeat for the next aspect
- *** Please remember that this should be the main part of your report. Make sure you write
roughly equal amount for each aspect.
Raihan Jamil, Ph.D.
Conclusion - Wrap up with a summary of your thoughts- answer Q2 from above in here.
Write word count: 415 words (350-450 words max)
Save the Word file.
References: i) The article ii) The website(s)
Sample Solution
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