Complete Change Plan Action Steps & AIDA Chart

Business Finance

What are the critical steps that must be accomplished? Arrange your action steps in sequence. Can some be done simultaneously? What activities cannot begin or should not start until others are completed? What timelines should you observe?

It is often useful to begin at the end of the project and work your way backward.

Who needs to become committed to the project? This could be an actual name, or if that is not evident, the a title would be appropriate.
Where are key players at on the adoption continuum? Are they even aware of the change? If aware, are they interested or have they moved beyond that stage to either desiring action or having already adopted?
What will it take to move them along the continuum in the direction of adoption?
Use the AIDA Continuum chart and include this chart in your plan.
What is the commitment to the adoption of those who have reached the adopter stage? That is, are they at the “let it happen” stage, the “help it happen” stage, or the “make it happen” stage?

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