consumer behavior discussions 6 questions

Please answer questions below.

1. Think about exceptionally good and bad salespeople you have encountered as a shopper. What qualities seem to differentiate them from others?
2. Recall your recent visits to competing discount stores, supermarkets, department stores, or specialty shops in your area and describe the image you have of each store. What factors account for the image differences? For the poorest image store, design a strategy for upgrading its image.
3. Discuss the concept of timestyle. Based on your own experiences, how might we segment consumers in terms of their timestyles and how marketers can utilize consumers’ timestyles in develop marketing strategies?
4. Consumers who participate in the sharing economy seem willing to interact with total strangers. Despite safety and privacy concerns, what is the long-term outlook for this change in the way we think about interacting with people whom we don’t know? How can businesses help to diminish worries some people may have about these practices?
5. Describe how opinion leaders can be formed and found on the Internet. Describe the advantages and disadvantages of using opinion leaders on the Web. How would this form of opinion leadership be different from any other form of opinion leadership (if at all)?
6. List four types of social power, and give an example of each.

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