content analysis 9
keeping up with the CI professional applications in the industry.In that background, you will review a competitive intelligence case study available to you through literature survey and analyze the CI tools utilized in the case study.For example you can consider mobile telephone industry, automobile industry, pharmaceutical industry, energy industry, and so on.This assignment will be a good exposure to survey the CI literature and to understand the CI tools in the real world applications. In your analysis of the case study you should define the key intelligence questions, scope the requisite intelligence activities, analyze the necessary information, and develop your analysis to benefit the stakeholders. Remember the article should be current and should deal with one or more CI tools.You can consult professional literature (like Harvard Business Review, IT periodicals, CI literature, etc.) to find the case study.The website of the library will be helpful in scanning various data bases in the selection of your case study (http://lib.guides.umd.edu). If needed, the instructor will also assist you in the selection of your case study.
