customer relationship management, midterm exam help

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QUESTION 1

  1. The main goals of systems are to increase the quality of customer service, reduce the amount of labor involved in serving customers, and learn as much as possible about the service preferences of individual customers.

    customer relationship management

    enterprise resource planning

    expert

    decision support

5 points  

QUESTION 2

  1. Describe transaction processing systems.

    P

    QUESTION 3

    1. In a ____, a market rarely remains the domain of one organization for long; thus, competition ensues almost immediately.

      planned economy

      mixed society

      free-enterprise society

      command economy

    5 points  

    QUESTION 4

    1. List eight basic initiatives that companies can use to gain competitive advantage.

      Path: 

      Path: 

      Path: p

      Words:0

      10 points  

    ath: 

    Path: 

    Path: 

    Path: p

    Words:0

    10 points  

    QUESTION 10

    1. Radio frequency identification (RFID) technology enables us to conduct transactions and to make payments quickly.

       

       

    5 points  

    QUESTION 11

    1. Businesses use to save on travel costs and lodging, car fleets, and the time of highly salaried employees incurred in bringing together employees working in different organizations or at different sites in the same organization.

      videoconferencing

      access points

      hotspots

      graphic communications

    5 points  

    QUESTION 12

    1. Every device on the Internet is uniquely identified by a numerical label known as _____.

    5 points  

    QUESTION 13

    1. _______ means data about data.

    5 points  

    QUESTION 14

    1. _____ software notifies bloggers when their posts have been mentioned elsewhere on the Web, so they and their readers can extend the discussion beyond the original blog.

      RSS

      Spyware

      Clickstream

      Trackback

    5 points  

    QUESTION 15

    1. File Transfer Protocol (FTP) is a common way of transmitting files from one computer to another.

       

       

    5 points  

    QUESTION 16

    1. The lack of a _____ in Big Data can make data collected from nontraditional sources a challenge to analyze.

      granular level of storage

      data warehouse

      nontraditional data

      traditional data structure

    5 points  

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