Digital Marketing Strategy

nclude the following elements: State the organization’s mission and vision.

Identify the target market. Who is the customer that you are marketing to? How are you segmenting the market that you are catering to? Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).

Select the digital media, including social media platforms that you will use. Justify your choices.

Review the organization’s website. Identify website updates that would be beneficial as a part of your strategy. Provide a rationale for the updates that you recommend

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