discussion board module 1 mkt
You have already done this so just upload the paper. MKT 610
Discussion: Peer Review Process in Academic Research
Based on the articles below, what do you think of the peer-review process in academic research? What are the differences and similarities between academic research and industry research? If you agree/disagree with some arguments discussed in these articles, state it here to have a conversation with your classmates.
Bagchi, R., Block, L., Hamilton, R. W., & Ozanne, J. L. (2017). A field guide for the review process: Writing and responding to peer reviews. Journal of Consumer Research, 43(5), 860-872. doi:10.1093/jcr/ucw066
Zinn, W., & Goldsby, T. J. (2016). The “invisible hands” in research: The critical roles of reviewers and associate editors. Journal of Business Logistics, 37(3), 202-204. doi:10.1111/jbl.12137
Module 1 – Background
STP and Environment Analysis
Fassnacht, M. (2009). The death of consumer segmentation? Rethinking a traditional marketing tool. Advertising Age (April 13). Retrieved from http://adage.com/article/cmo-strategy/death-consumer-segmentation/135961/
Kumar, V. (2015). Evolution of marketing as a discipline: What has happened and what to look out for. Journal Of Marketing, 79(1), 1-9.
Levitz, J. (2011, November 28). State’s new trick: Old Dogs. Maine sees retirees as assets, seeks to attract them with tax cuts on pensions. The Wall Street Journal. A3.
Medina, J. (2011). Casino town puts its money on hispanic market. New York Times (August 30).
Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior. Journal of Marketing, 69(3), 49-65.
Patton, L. & Coleman-Lochner, L. (2011). Supervalu-led stores chasing $55 billion in food stamps: Retail. Bloomberg.
Roberts, A. (2011). Vuitton sees growth tied to invitation-only luxury salon: Retail. Bloomberg Businessweek (November 16).
Stone, M. D., & Woodcock, N. D. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4-17.
Check the following links for proper APA citation and reference format:
Purdue University Online Writing Lab. (n.d.). In-text citations: The basics. Retrieved from http://owl.english.purdue.edu/owl/resource/560/02/.
Cornell University Library. (n.d.). APA citation style. Retrieved from http://www.library.cornell.edu/resrch/citmanage/apa
Golden Gate University. (n.d.). University library: Research help. Retrieved from http://www.ggu.edu/libraries/university-library/research-help#citation-guide
University of Illinois at Urbana-Champaign. (n.d.). The center for writing studies. Retrieved from http://www.cws.illinois.edu/workshop/writers/citation/apa/intextcitation/
Peer review in academic publishing
Bagchi, R., Block, L., Hamilton, R. W., & Ozanne, J. L. (2017). A Field Guide for the Review Process: Writing and Responding to Peer Reviews. Journal Of Consumer Research, 43(5), 860-872. doi:10.1093/jcr/ucw066
Zinn, W., & Goldsby, T. J. (2016). The “invisible hands” in research: The critical roles of reviewers and associate editors. Journal Of Business Logistics, 37(3), 202-204. doi:10.1111/jbl.12137
Other useful resources
For instructions on how to locate the articles in the designated databases, please check https://www.youtube.com/watch?v=bDh6h_fwb-k
https://www.youtube.com/watch?v=idebrP8G3P4
For academic and library assistance (e.g., help with what type of database to search, where to find an article, etc.), contact leslie.andersen@trident.edu
For technical support (e.g., username, password, browsers, settings for cookies, etc.), check http://support.trident.edu
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