elements of an imc strategy 1

CH 17 – Elements of an IMC Strategy

What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one?

Explain clearly with examples how the firm is using these methods for your chosen product.

The product I chose was Gatorade Zero.

Need around 100 words

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