executive summary 130

Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

  • Who are we?
  • Summarize the products or services your company will offer.
  • What do we sell?
  • Determine who you will compete against to sell to your customers
  • Who do we sell to?
  • Describe your ideal customer.
  • Evaluate how many potential customers exist for your business.
  • Distinguish the recognizable types or segments of your customers.
  • Financial Summary
  • Hypothesize your projected revenue and expenses
  • Explain the logic that was used to come up with your revenue forecast
  • If you are starting this business, predict when you will show a profit.

    • Format your assignment consistent with APA guidelines.

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