failures discussion post 2 paragraphs
week 7 discussion — 2 paragraphs …cite work
As your group analyzes the data provided by respondents, think about what you are reporting. What can it be used for?
For our discussion this week, we are going to focus on some failures in Marketing. Some were the direct result of “bad” marketing research or the company disregarding what was reported.
Choose one of the following products to research. Give us a paragraph summary of what happened. Then tell us in a paragraph your thoughts on what you might have done as the decision maker of the company. Link us to your information.
The product choices are:
Colgate Frozen Entrees
Starbucks Mazagran
Wow! Chips
Celery Jell-o
Apple Newton
3D TV
Ford Edsel
Crystal Pepsi
New Coke
Patio Diet Cola
Cosmopolitan Yogurt
Microsoft Zune
The Nook
EZ Squirt Ketchup, Heinz
*If you know of a different product you are interested in, feel free to use that one instead.*
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