final term project marketing plan submission
Submit the final Term Project (Marketing Plan) that incorporates revisions to each section, based on feedback from the instructor rendered during the semester. Be sure that your final plan includes graphics and color to catch the reader eye and to emphasize important points.
Your final tasks in this project is the submission of the “revised” Term Project/Marketing Plan (all sections). Be sure to review the grading rubric which will show you how I will grade this project.
Rubric
Marketing Plan Rubric
| Criteria | Ratings | Pts | |||
|---|---|---|---|---|---|
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This criterion is linked to a Learning OutcomeExecutive Summary |
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50.0 pts |
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This criterion is linked to a Learning OutcomeDescription of Company |
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50.0 pts |
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This criterion is linked to a Learning OutcomeStrategic Focus and Plan |
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50.0 pts |
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This criterion is linked to a Learning OutcomeSituation Analysis |
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50.0 pts |
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This criterion is linked to a Learning OutcomeMarket – Product Focus |
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50.0 pts |
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This criterion is linked to a Learning OutcomeMarketing Program Strategy & Tactics |
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50.0 pts |
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This criterion is linked to a Learning OutcomeFinancial Data and Projections |
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50.0 pts |
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This criterion is linked to a Learning OutcomeOrganization Structure |
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50.0 pts |
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This criterion is linked to a Learning OutcomeImplementation Plan |
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50.0 pts |
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This criterion is linked to a Learning OutcomeAppendix A, Biographies, and Other |
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50.0 pts |
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Total Points: 500.0 |
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