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Benchmarking and setting goals are very important in driving action; it encompasses getting inside the mind of the customer you are trying to reach. Dealing with human beings as you know can be difficult there are so many variables to consider.

In 300 words or more, discuss the importance of Benchmarking and Setting Goals. Include your understanding (personal experience) of Internal and External Benchmarking.

Locate book â€œWeb Analytics an Hour a Dayâ€ by Avinash Kaushik in the APUS Library, Chapter 11 pages 263 â€“296 and Chapter 12 pages 297-347 will be most helpful.

Helpful resource:

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two.pdf

Instructor Lecture Week 6 – Web Analytics Benchmarking.pdf

Competitive Intelligence Analysis Metrics Tips & Best Practices.pdf

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