gba 321 discussion post ethical phrases

Ethical phrases?

You are advised to put a buffer in a bad-news (negative) message and an attention grabber in a persuasive message. I have seen some harsh criticism in classes that both of these are unethically manipulative!

What do you think? Are attention grabbers and buffers unethical and/or manipulative when used? Why? Do you have any good examples you’d like to share?

Textbook- Excellence in Business Communication Thirteenth Edition By John V. Thill/ Courtland L. Bovée

No plagiarism. Two references required. Use the textbook as one reference

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