gym for disable people

Marketing plan:

1. Executive Summary

2. External Environmental Analysis

Demographic Environment

Economic Environment

Cultural Environment

Political Environment

Technological Environment

Natural Environment

3. Competitor Analysis

Direct and Indirect Competitors

Competitor Analysis Table

Competitive Positions

Competitive Objectives (market share etc.)

Competitive Strategy

4. Consumer Behavior

Needs Analysis

Do consumers seek to fulfill utilitarian, emotional, symbolic or social needs with this product?

Decision Making Process Analysis

What does the consumer do in each of the stages of the decision making process?

Include any internal or external consumer behavior variables affecting the process.

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