gym for disable people
Marketing plan:
1. Executive Summary
2. External Environmental Analysis
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Technological Environment
Natural Environment
3. Competitor Analysis
Direct and Indirect Competitors
Competitor Analysis Table
Competitive Positions
Competitive Objectives (market share etc.)
Competitive Strategy
4. Consumer Behavior
Needs Analysis
Do consumers seek to fulfill utilitarian, emotional, symbolic or social needs with this product?
Decision Making Process Analysis
What does the consumer do in each of the stages of the decision making process?
Include any internal or external consumer behavior variables affecting the process.
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