Happy Swees
The company you have chosen needs your expertise and your investigation skills.
As you know we are researching foreign markets to expand our innovative products,
and we need critical analysis of these markets so as to make a successful decision.
1. Context:
Happy Sweets
Small, successful companies planning on expanding abroad.
2. Purpose of paper:
Choose two countries and compare them. Decide which country is the best one to
set up a subsidiary of the company you have chosen.
3. Qualifying factors:
You may choose that subsidiary to be anything from a sales office to a
manufacturing plant. If this is relevant, make it explicit in your paper.
4. Length
5 paragraph report. Introduction. 3 body paragraphs. End.
1000 words +/- 10% (excluding Title page, index and references)
You will be marked on the following areas:
5. Structure. 4/10
1.1 Title page
Name of report
Name of author
Name of professor
1.2 Index
1.3 Introduction
Background
Aims (thesis without choosing a position, yet)
Key points (structural thesis)
Scope (narrowing the focus)
RAWS 2020. Online Evaluation
1.4 Body Paragraphs X 3
Choose three subjects from the following (check with professor if you want to use
more)
Demographics/ society
Economy
Politics/law
Education
Each Paragraph should contain the following elements:
Numbered heading
Topic Sentence and controlling idea
Evidence to support points
Reasoning and analysis of the evidence.
Counterarguments where relevant.
Concluding sentence
Transitions between and within paragraphs
1.5 End
The end should contain the following
Summary
Discussion of findings
Recommendations
6. Style and Flow. 2 points
Use clear language, active voice where possible and short sentences.
Correct spelling (use Grammarly or something similar and check yourself afterwards).
Correct use of transitions.
Logical flow in the paper from beginning to end.
Formal tone.
7. Formatting and sources. 2 points
Use at least two credible databases (you will be given examples in class) to gather data
(APA format)
APA reference list on a separate page (in alphabetical order)
Use in-text citations in every one of the three body paragraphs (APA format)
Make sure these sources are properly incorporated into the paper and not overly
reliant on lengthy quotations (this counts for summaries, paraphrasing, isolated stats)
Times New Roman 12-point font.
Double Spacing
8. Extra Points. 2 points
Your boss may decide to give you extra points for work above and beyond (the
overall presentation of the document, inclusion of graphs and tables, excellent
argumentation, extra sources, etc.)
HAPPY SWEETS:
Happy Sweets International is a Canadian-based leading producer and seller of
marijuana-laced desserts such as brownies, candies, lollipops, etc.
Happy Sweets is currently exploring potential expansion globally as it wants to have an
advantage over its competition once marijuana is legalized across the world. It has
contacted you a leading research organization to prepare an analysis of the political
situation for legalization and market conditions (demand and sale prospects) of
marijuana edibles. It wants you to concentrate on two countries where the political and
market conditions are ripe for expansion.
