Heineken case analysis

1. What factors have enabled the company to deliver strong performance in the past? 
2. What are some of the important issues confronting this company and what external developments and internal actions might have caused these issues?
3. If you were taking over as CEO of the company at the end of case, what courses of action would you pursue to address these issues? Explain how you would implement these, how they would address each issue, and what potential risks may exist.

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