hosp3075 assignment the marketing environment
HOSP3075 Assignment: The Marketing Environment
Watch the video “Taste of the Westâ€. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.
Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example.
Save this document and upload it in the assignment link.
Economic Environment:
Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s.
Technological Environment (including Infrastructure):
Cultural Environment:
Political/Legal Environment:
Natural Environment:
Other (optional):
