How I Built This -zumba
Listen to this podcast:
https://www.listennotes.com/podcasts/how-i-built-this/zumba-beto-perez-alberto-3Lm4pbFS5r_/
Answer these questions:
How did Beto first happen upon teaching Zumba?
What happened when Beto first auditioned in Miami?
Who is Alberto Perlman? What made him first believe in Zumba?
What was the original business plan for Zumba?
Describe FEJ?
How did they get around Betos inability to speak English when they first met with the infomercial investors?
What provided all of the Albertos with the break they needed to get Zumba going nationally?
What did the founders provide prospective teachers with for the Zumba membership?
What was the first major gym chain to pick up Zumba classes?
What was the tipping point that made Zumba what it is today?
Who was the first artist to approach the Albertos? When? What was the initial drawing force?
How many people take Zumba classes, and in how many different locations?
