HuaWei marketing evluation
You now have been asked to create a report that evaluates, significantly, Huawei Technologies Co. Ltd. This report will be used by an executive body to decide why invest in the company you have reviewed.
Must include visual aids (explain under any table or chart)
Remember to cite your sources (MLA format)
Need in-text citations AND a works cited page
1,750-2,000 Words
You must cite all sources using MLA format (both in text and in a “works cited” page at the end of the report)
Format:
Introduction
Tell me about your company
Past, Present Context
What do they do?
What will you be arguing in the report?
Table of Contents
Include headings and subheadings
Include Page Numbers for each item
Criteria for Evaluation (at least three)
Financial Reports (profitability ratio, liquidity ratio and debt ratio), Market Share (global cellphone market share, asian cell phone market share) and Business strategies or advertising strategies
Remember to use headings and subheadings
Counterargument
An aspect of your company that might refute your thesis
E.g. you are arguing that we should invest in your company so the CA would address a reason we might not want to invest
Same holds true for the opposite scenario
Make sure to consider counterarguments – otherwise, your paper may seem biased.
Conclusion
Reiterate your recommendation/ why should we invest this company
Why did you arrive at this conclusion?
Executive Summary
Not an introduction to your company
You should include:
– Categories you chose for evaluation
– Why you chose those categories
– Where you conducted your research
– Why you chose these sources
– What is your recommendation?
It summarizes the entire paper
