human resource management 173

3000 words, Joint Venture company

“Equity alliances involve the creation of a new entity that is owned separately by the

partners involved. The most common form of equity alliance is the joint venture, where

two organisations remain independent but set up a new organisation jointly owned

by the parents. For example, Ethihad Airways, founded in 2004, has grown rapidly to

be the fifth largest airline largely through the creation of many equity alliances. These

include agreements with Alitalia, Air Berlin, Air Serbia, Air Seychelles, Darwin Airlines

and India’s Jet Airways. A consortium alliance involves several partners setting

up a venture together. For example, IBM, Hewlett-Packard, Toshiba and Samsung are

partners in the Sematech research consortium, working together on the latest semiconductor


3000 words assignment.

Kindy find attached assignment brief

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