Identify a film or television show which made good use of transmedia marketing. Analyse the transmedia campaign in terms of the target audience(s), the key creative strategies and consider how this campaign can be of use to other film/ TV marketers when t

Question: Identify a film or television show which made good use of transmedia marketing. Analyse the transmedia campaign in terms of the target audience(s), the key creative strategies and consider how this campaign can be of use to other film/ TV marketers when thinking of developing transmedia campaigns. Comment specifically on how independent producers with limited resources could learn from the campaign.

Must include: bibliography and theoretical support when giving an argument

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