IKEA – Doing business in saudi arabia
1-Requirements:
You are required to take IKEA as an international company (not Saudi based company), introduce the product offerings of the company their strategy of doing business in Saudi Arabia. You are required to find the opportunities and challenges of doing business in Saudi Arabia for selected international company. The important thing is to examine how company customize its products and other business strategy to better serve this market. You should interview some key managers of the company to collect data related to specific opportunities available to the company and the country/market specific challenges that force company to change its strategies. It is important to identify the differences in strategies for such company in Saudi Arabia as compared to their home country. After the detailed critical analysis, you should come up with some key findings, the recommendations to better exploit opportunities for doing business in Saudi Arabia and to deal with the challenges being faced in this market.
Some SWOT analysis are required to analyze the Saudi business environment. You should also study about the role of governmental institutions in facilitating the international organizations for doing business in Saudi Arabia. The bottom-line is to examine how the cultural, economic, political, social, legal and other business related factors force business organizations to change their strategies for doing business in Saudi Arabia.
2-Deliverables:
You should provide a detailed written report having at least 7-8 pages.
3-Format:
The project report should be written in well-organized and professional manner. It should contain Executive Summary, Table of Contents, some introduction, analysis, recommendations, findings and conclusion sections. The format should include: New Times Roman style with 12 font size, 2 line spacing, no headers and footers.
You should also provide the references for the material used in your project report.
