Individual Assignment
This is an individual assignment. You are expected to search and read materials like newspapers, relevant magazines, journal papers, and relevant websites to complete this assignment.
Choose a foreign culture of your choice. Choose a product of INDIA. Your company plans to launch your product in the foreign culture. You are asked to write a report on cultural acceptability of the product by the given culture. An example would be introducing Priceline.com in Thailand. Write a detailed report on the foreign countrys
Culture
Core values of the culture
Non-verbal communications in that culture
Explain how these cultural values would make your product successful or a failure in the new market and what modifications could be done to the product to make it more appealing to the foreign market in a cultural context. Your report should contain:
Introduction to the culture, company/product, target market
Analysis: Include culture, core cultural values and non-verbal communication tools used in that culture that are relevant to your product. How this helps or hinders the marketability of your product.
Conclusion: Final recommendation about your companys intended product launch. How should the company modify its 4Ps so that the product becomes successful in the foreign country?
Use relevant topics, include relevant literature, customer interviews, newspaper, and magazine articles literature and make meaningful recommendations on the 4 Ps. Your final paper should show that you have an in-depth understanding of the consumer behavior for this opportunity/problem and your recommendations are grounded in course topics and appropriate consumer behavior.
APA style citation should be used throughout the report. Writing style including usage of formal language, proper usage of headlines, sub-headings, paragraphs and citation will be used to evaluate the report. Minimum page length is seven and suggested page limit is seven to ten pages in length (double-spaced), but keep in mind these assignments will be evaluated based on quality.
Recommended format:
Title page with student name (Does not count towards page limit). The Title should be a brief, clear description of the subject of the report.
Page 1: Executive summary: 100 words
Page 1-2: Introduction: Briefly describe the product, country and company history. List only relevant facts and avoid unnecessary information about the country and company. Choose the target market for your product in the given country. Then explain the characteristics of the target market (demographic, lifestyle factors etc.)
Pages 3-7: Cultural values: Explain the cultural values of the country and target market that are relevant to the product here. Give subheadings for each cultural value and explain how your product is a fit/misfit to the given cultural value
Pages 8-10: How would you modify the 4Ps to make your product successful in the given country? Here the recommendations need to be practical and realistic. (For example, you cannot say that you plan to give a free sample to the entire population)
Page 11: References, figures, charts (if any) (does not count towards page limit)
